Press Release – December 23, 2014




Hyper-Reality Attraction Connects with Audiences in Never-Before Seen Touring Attraction

December 23, 2014, Phoenix, AZ – The Marvel Experience, the world’s first hyper-reality attraction sneak previewed to rave reviews this past week in the Phoenix/Scottsdale’s Salt River Fields a Talking Stick. The attraction runs in the area until January 3rd, when it travels to Dallas, Texas for its world premiere on January 15th.

Below is a sampling of recent reviews:

“The Marvel Experience may do for live entertainment what P.T. Barnum did for the three-ring circus.”Jon Swartz, USA TODAY

“It’s 3 acres of fun for Superhero fans!”Kari Lake, FOX 10 News

“You definitely don’t want to miss out on this…It feels like you are in a movie or comic book!”Nicole Garcia, FOX 10 News

“As a 34-year-old Marvel fan-boy, I can tell you this exceeded — no, far exceeded — my expectations.”Rick Leabo, KPNX 12 News

“Get Ready for an all new experience…it’s unlike anything you’ve ever seen…”Matt Morrow, NBC 12 News

“Marvel Experience far exceeds fan-boy’s expectations”AZ Central

“If you like comics, if you like Marvel movies, if you love technology, if you like fun, this is a must-see, must-experience event. You simply won’t be disappointed.”The Arizona Republic

“A fully immersed action-adventure that is 100 percent hands on and fun for all ages.”The Arizona Republic

The Marvel Experience is a first-of-its-kind, hyper-reality attraction that covers over three acres, encompassing seven colossal Domes, a life-size Avengers Quinjet, a state-of-the-art 4-D motion ride and the world’s only 360-degree, 3-D stereoscopic full-Dome projection theater.

As agents of S.H.I.E.L.D. in training, guests of The Marvel Experience will swing with Spider-Man, smash with Hulk, fly with Iron Man and more, all in preparation for an epic battle alongside Marvel’s biggest Super Heroes in a fight against Red Skull, M.O.D.O.K. and an army of evil Adaptoids. The Marvel Experience incorporates next-generation interactive technology including augmented reality, multi-person gaming and RFID progress tracking so you can see yourself in action. Everything happens with bleeding-edge technology and advanced computer animation. There’s nothing else like it. Not only does the audience get to join the adventure, in the end they may even become heroes themselves.

For a complete list of tour dates, visit

Join the conversation about the new attraction using the hashtags #MarvelExperience #SuperToday #HeroForLife on The Marvel Experiences Facebook, Instagram, Twitter and YouTube pages.



Headquartered in Los Angeles, California, Hero Ventures, LLC develops and produces live entertainment experiences that delight and surprise consumers through innovative technology. The Company has brought together the best creative and business minds in animation, interactive technology and the live event space to create dynamic, unparalleled productions to share with audiences around the world in unique and unprecedented ways. Governing Board members include Oscar winning film producer and co-owner of the NFL’s New York Giants, Steve Tisch; Vince McMahon’s WWE Senior Business Advisor, Basil V. DeVito, Jr.; Shamrock Holdings CEO, Stanley Gold; Guess Jeans Co-founder Maurice Marciano; Enlight Media’s David B. Miller; Parker Capital’s Junfeng Li as well as Hero Ventures’ founders Rick Licht and Doug Schaer and Partners/Executive Producers Michael Cohl of S2BN and Jere Harris of PRG. For more information, visit


Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit
© 2014 MARVEL


Phoenix Contact
Maria Brunner
(480) 951-1882

National Contact
Tracy Mallozzi
c/o Hero Ventures
The Rose Group
(310) 280-3710