Press Release – February 6, 2015




The Marvel Experience in San Diego, February 7th – February 22nd

February 6, 2015, Los Angeles, CA – Hero Ventures, a Los Angeles-based experiential entertainment company, announced today that Kevin Smith, actor, director, screenwriter of “Clerks,” “Mallrats,” “Chasing Amy” and last Fall’s “Tusk,” among others, will be supplying his talents as the voice for Marvel Entertainment’s Super Villain character M.O.D.O.K. in “The Marvel Experience: The World’s First Hyper-Reality Tour.” Smith’s credibility in the comic book world is well established and without peer, including writing several comic book series such as Marvel’s “Spider-Man” and “Daredevil.” The Marvel Experience will be in San Diego February 7th through February 22nd.

The Marvel Experience previewed its first-of-its-kind, hyper-reality attraction in Phoenix, Arizona to positive local reviews of the show that covers over three acres and encompasses seven colossal Domes and features the world’s only 360-degree, 3-D stereoscopic full-Dome attraction which one enters through a life-size Avengers Quinjet. Along with the aforementioned, there is a state-of-the-art, thrilling motion ride and a “training center” that offers the opportunity for Marvel fans to actually become “part of the experience.”

“Ever since I was a wee butterball-looking comic book fan, I dreamed of going to a live event as amazing as The Marvel Experience,” said Kevin Smith. “This is like actually being INSIDE of a giant comic book come to life! And the best part is that The Marvel Experience gives the audience a massive team-up of Marvel’s biggest characters and we get to see them on a Dome! Spider-Man, Wolverine and the Avengers, all fighting side-by-side against Red Skull! This is a must-see event for any casual or committed comic book fan, and no self-respecting M.O.D.O.K.-lover should miss his big, big BIG debut!”

“I’ve been a Kevin Smith fan for 20 years. He’s a brilliant creative talent who brings a lifetime of comic book knowledge to the table, so of course we were beyond thrilled to see how excited he was when we walked him through The Marvel Experience. And it gets better – Kevin also stepped out from behind the camera of his latest film “Yoga Hosers” to star in the first national television commercial for The Marvel Experience, which you’ll see has a feature film quality to it,” said Rick Licht, CEO of Hero Ventures.

As agents of S.H.I.E.L.D. in training, guests of The Marvel Experience swing with Spider-Man, smash with Hulk, fly with Iron Man and more, all in preparation for an epic battle alongside Marvel’s biggest Super Heroes in a fight against Red Skull, M.O.D.O.K. and an army of evil Adaptoids. The Marvel Experience incorporates next-generation interactive technology including augmented reality and multi-person gaming so you can see yourself in action. Everything happens with bleeding-edge technology and advanced computer animation. There’s nothing else like it. Not only does the audience get to join the adventure, in the end they may even become heroes themselves.

Produced by Hero Ventures Founders Rick Licht, Doug Schaer and Jason Rosen along with their partners, touring impresario Michael Cohl and PRG founder Jeremiah J. Harris, The Marvel Experience is first-ever hyper-reality touring attraction will travel to San Diego and San Francisco markets following Dallas. After these West Coast dates, The Marvel Experience will continue to tour across America and head back towards the East Coast. Promoted by Cohl’s S2BN Entertainment, The Marvel Experience will remain in each market for approximately three weeks.

Tickets are available both at Ticketmaster and

For a complete list of tour dates and images, visit The Marvel Experience website ( and stay current on the latest developments through social media, including:



Headquartered in Los Angeles, California, Hero Ventures, LLC develops and produces live entertainment experiences that delight and surprise consumers through innovative technology. The Company has brought together the best creative and business minds in animation, interactive technology and the live event space to create dynamic, unparalleled productions to share with audiences around the world in unique and unprecedented ways. Governing Board members include Oscar winning film producer and co-owner of the NFL’s New York Giants, Steve Tisch; Vince McMahon’s WWE Senior Business Advisor, Basil V. DeVito, Jr.; Shamrock Holdings CEO, Stanley Gold; Guess Jeans Co-founder Maurice Marciano; Enlight Media’s David B. Miller; Parker Capital’s Junfeng Li as well as Hero Ventures’ founders Rick Licht and Doug Schaer and Partners/Executive Producers Michael Cohl of S2BN and Jere Harris of PRG. For more information, visit


Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit
© 2014 MARVEL


Tracy Mallozzi, Jeff Rose
c/o Hero Ventures
The Rose Group
(310) 280-3710