Press Release – January 12, 2014




January 12, 2015, New York, NY – Hero Ventures, a Los Angeles-based experiential entertainment company, announced Grand Opening Event for “The Marvel Experience: The World’s First Hyper-Reality Tour;” with a special red carpet event launching the attraction’s visit to the Dallas area. The Marvel Experience will run in Dallas at the Cotton Bowl at Fair Park from January 15th – February 1st, 2015.

The Marvel Experience previewed its first-of-its-kind, hyper-reality attraction in Phoenix to positive local reviews of the show that covers over three acres, encompasses seven colossal Domes and features the world’s only 360-degree, 3-D stereoscopic full-Dome attraction which one enters through a life-size Avengers Quinjet. Along with the aforementioned, there is a state-of-the-art, thrilling motion ride and a “training center” that offers the opportunity for Marvel fans to actually become “part of the experience.”

Produced by Hero Ventures Founders Rick Licht, Doug Schaer and Jason Rosen along with their partners, touring impresario Michael Cohl and PRG founder Jeremiah J. Harris, this first-ever hyper-reality touring attraction will travel to San Diego and San Francisco following Dallas. After these West Coast dates, The Marvel Experience will continue to tour across America and head towards the East Coast with more dates to be announced shortly. Promoted by Cohl’s S2BN Entertainment, The Marvel Experience will remain in each market for approximately three weeks.

“The Marvel Experience creates a new platform for entertainment,” comments Hero Ventures CEO Rick Licht. “We are bringing together so many different interactive and immersive elements under our seven Domes featuring the incredible Marvel characters and we fully expect that our premiere in Dallas will be not only memorable, but unforgettable.”

As agents of S.H.I.E.L.D. in training, guests of The Marvel Experience swing with Spider-Man, smash with Hulk, fly with Iron Man and more, all in preparation for an epic battle alongside Marvel’s biggest Super Heroes in a fight against Red Skull, M.O.D.O.K. and an army of evil Adaptoids. The Marvel Experience incorporates next-generation interactive technology including augmented reality and multi-person gaming so you can see yourself in action. Everything happens with bleeding-edge technology and advanced computer animation. There’s nothing else like it. Not only does the audience get to join the adventure, in the end they may even become heroes themselves.

Tickets for The Marvel Experience are available exclusively through Ticketmaster, a division of Live Nation Entertainment (

For a complete list of tour dates, visit

Join the conversation about the new attraction using the hashtags #MarvelExperience #SuperToday #HeroForLife on The Marvel Experiences Facebook, Instagram, Twitter and YouTube pages.



Headquartered in Los Angeles, California, Hero Ventures, LLC develops and produces live entertainment experiences that delight and surprise consumers through innovative technology. The Company has brought together the best creative and business minds in animation, interactive technology and the live event space to create dynamic, unparalleled productions to share with audiences around the world in unique and unprecedented ways. Governing Board members include Oscar winning film producer and co-owner of the NFL’s New York Giants, Steve Tisch; Vince McMahon’s WWE Senior Business Advisor, Basil V. DeVito, Jr.; Shamrock Holdings CEO, Stanley Gold; Guess Jeans Co-founder Maurice Marciano; Enlight Media’s David B. Miller; Parker Capital’s Junfeng Li as well as Hero Ventures’ founders Rick Licht and Doug Schaer and Partners/Executive Producers Michael Cohl of S2BN and Jere Harris of PRG. For more information, visit


Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit
© 2015 MARVEL


S2BN is Michael Cohl’s diversified entertainment production and promotion company specializing in worldwide large-scale events in arenas, theatres and on film and TV. Clients have included The Rolling Stones, U2, Pink Floyd, Barbra Streisand and many others throughout the world. Current and recent productions include: Spider-Man: Turn Off the Dark, Fuerza Bruta, which is in its 7th year in NYC and touring throughout the world, Rock of Ages, now in its 6th year on Broadway, currently in Las Vegas and touring throughout the world as well as its award-winning production of Yo Gabba Gabba Live! which toured successfully 10 times throughout the United States & Canada. For additional information, visit:


National Contact
Tracy Mallozzi
c/o Hero Ventures
The Rose Group
(310) 280-3710