Press Release – January 5, 2014




Hyper-Reality Attraction Connects with over 50,000 Fans In Never-Before-Seen Touring Attraction

January 5, 2015, Phoenix, AZ – Hero Ventures, the producing team behind The Marvel Experience (TMX), the world’s first hyper-reality attraction, would like to thank the 50,000 plus local fans, families and general audience that came out to support the launch of this ground breaking touring attraction which previewed to rave reviews in Phoenix/Scottsdale’s Salt River Fields at Talking Stick. The attraction, which also created hundreds of local jobs, completed its run in the area on January 3rd, at which time it headed to Dallas, Texas for its world premiere on January 15th.

“We wanted to launch in Phoenix because we know how supportive, enthusiastic and gracious the Phoenix fans, sports and otherwise, are known to be and they indeed did not disappoint,” said Rick Licht, CEO of Hero Ventures. “My partner and I have put five years into the making of The Marvel Experience and we could not have picked a better place to launch the TMX tour.”

During it’s month long presence in the Phoenix/Scottsdale market, The Marvel Experience partnered with over 50 local businesses and created approximately 350 jobs for the community during the busy holiday season.

“We’re very proud of the relationships that were built during our brief stay here, and we will always have a soft spot in our hearts for Phoenix, where we received such overwhelming support and positive feedback from these awesome fans,” said Doug Schaer, COO of Hero Ventures.

The Marvel Experience is a first-of-its-kind, hyper-reality attraction that covers over three acres, encompassing seven colossal Domes, a life-size Avengers Quinjet, a state-of-the-art thrilling motion ride and the world’s only 360-degree, 3-D stereoscopic full-Dome projection theater.

Tickets for The Marvel Experience are currently on sale through Ticketmaster.

For a complete list of tour dates, visit

Join the conversation about the new attraction using the hashtags #MarvelExperience #SuperToday #HeroForLife on The Marvel Experiences Facebook, Instagram, Twitter and YouTube pages.



Headquartered in Los Angeles, California, Hero Ventures, LLC develops and produces live entertainment experiences that delight and surprise consumers through innovative technology. The Company has brought together the best creative and business minds in animation, interactive technology and the live event space to create dynamic, unparalleled productions to share with audiences around the world in unique and unprecedented ways. Governing Board members include Oscar winning film producer and co-owner of the NFL’s New York Giants, Steve Tisch; Vince McMahon’s WWE Senior Business Advisor, Basil V. DeVito, Jr.; Shamrock Holdings CEO, Stanley Gold; Guess Jeans Co-founder Maurice Marciano; Enlight Media’s David B. Miller; Parker Capital’s Junfeng Li as well as Hero Ventures’ founders Rick Licht and Doug Schaer and Partners/Executive Producers Michael Cohl of S2BN and Jere Harris of PRG. For more information, visit


Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit
© 2014 MARVEL


Phoenix Contact
Maria Brunner
(480) 951-1882

National Contact
Tracy Mallozzi
c/o Hero Ventures
The Rose Group
(310) 280-3710